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More Bang for Your Buck: The Ins and Outs
of Great Group Sex Websites |
 Imagine
that you're a very horny fly on the wall in a hotel room full of women who've
just spent the evening at a Mardi Gras party in the streets of New Orleans.
They're drunk, happy, and full of insane sexual energy. Suddenly, that hot
brunette decides the huge bed in the center of the room looks like a comfy spot,
and drags three girls with her into a pile of pillows. They strip and give each
other massages, then they start making out. Two more girls join them, pouncing
on the brunette and spreading her legs. Suddenly there are a couple of cherry
red vibrators circulating among the deliriously excited women. One woman is
sucking the brunette's lovely nipples, another is nuzzling her neck, and two of
them are trading off licking her clit, kissing each other, and making sure that
vibrator is buried deep inside her quivering, overstimulated body. It's not long
before the brunette is screaming and thrashing, and when she's come the cycle
starts again. This time, the pixie-faced girl with hot pink hair is the center
of attention, and somebody's got a strap-on she can't refuse. And you get to
watch every pussy-juiced position, from every angle.
It's like some kind of sexual law of thermodynamics: the more bodies you have in
motion, the hotter things get. When you want to pull out all the stops and make
a porn site that is both hardcore and genuinely fun, there's nothing like group
sex. Maybe you're after a highly-specialized niche membership who likes bisexual
male threesomes. Or perhaps you want a huge orgy site with so many different
kinds of action that it's bound to please everyone. Either way, you're looking
to capture the market for what one Webmaster calls "moresomes," groups of three
or more who are all involved in the same scene.
Group sex sites are always hits. Dugmor is Webmaster for web-project
"JoinRightNow", an adult production company in Montreal with several successful
Websites. He says JoinRightNow's group sex site is far and away the company's
most popular. Global Intermedia, a Toronto-based company with a network of adult
sites, touts its site "InsaneOrgy" as the jewel in its crown. Even a hint that
group action might lurk inside a site's photo galleries makes it more enticing
to potential subscribers, which is why so many hardcore sites make sure to
include some variation on the phrase "hot cum-soaked five-way" in their ads.
Truly excellent group sex sites that make money month after month do a lot more
than toss members a couple of double-penetration spreads. Customers who want
group sex porn are a surprisingly diverse lot, and they have very specific
needs. For them, an orgy is not a gang bang is not a threesome. Each type of
group sex comes with its own conventions and fantasy scenarios. Webmasters need
to be aware of the differences between various types of group sex in order to
target their marketing and make free site tours as enticing as possible to
potential members. Filming group sex scenes can also be a tremendous headache
unless webmasters and photographers know how to direct - and coddle ? six models
at once. But the extra effort you put into a group sex site will pay off. Once
you figure out your niche, and how to create delicious content for it, you're
bound to get a loyal audience that comes back for more and more and more.
Groupthink
Group sex is not just a standard fucking scene multiplied a few times. People
are attracted to the idea of group sex because it satisfies urges that twosomes
and solos just can't.
Andrew Kyle, whose Calgary-based threesome site "ThreePillows" gets 5,000
visitors a day, says members tell him they can't get enough of the site because
it's the only place they find "images depicting male bisexuality." Nearly all
the photo spreads on his site feature two men and one woman, which has proven to
be quite a popular combination for bi men and couples. "Other sites say they're
bi because they include straight and gay erotica," Kyle quips. "We wanted to
provide content that demonstrates bisexuality, and it just so happens that in
order to do that you need three models. What I discovered early on was that
there is a market for pictures of two men and one woman where the action is
swinging both ways." Web-project "ThreePillows" is a perfect example of the
group sex site that offers something you'd never find on sites with solo or
couple pictures. Kyle says "bisexual men go gaga" for his images because they're
hungry to see purely bisexual situations where a man plays with another man and
a woman at the same time.
Other threesome sites toy with the idea of sharing a partner with a stranger.
Generally members are keen to add a slightly taboo ingredient to this situation.
Dozens of threesome sites depict men inviting their wives or girlfriends to have
interracial sex with another man, or enticing them into their first lesbian
experience. The appeal of threesomes is a feeling that they're naughty and
rule-breaking, but in a fairly contained way.
Orgies are anything but contained. They are uncontrolled, spontaneous outbreaks
of wild sexuality with as many people as possible involved. Cloei, Webmaster of
web-project "NakkidNerds", calls orgies "titillating and erotic" because
"there's a feeling that it's not being staged. The people are getting turned on
and they're paying so much attention to the other people in the room that they
forget the camera is there." People who seek out orgy sites often have the
classic, decadent "Roman orgy" in mind when they go surfing for their porn. They
want to see something that's over-the-top and explosive: a chain of women eating
each other's pussies, or a hot stud being served up to several hungry mistresses
on a big platter. But it's important that an orgy not look like Andrew Blake's
films, which are incredibly theatrical and posed. Orgies are messy, chaotic
events that take on a life of their own. Many orgy porn enthusiasts want to feel
the pictorials they're downloading could have been taken at their next door
neighbor's party, or at the local hot tubs on a spectacularly sexy night.
Perhaps because orgy shots feel so unstaged, many people look at them and
fantasize that they're a voyeur watching a real sex party through a peephole.
"You feel like you're a peeping tom - you say, ‘Hee hee I'm watching them doing
it'," giggles Cloei. "It's because people in an orgy aren't putting on a show
for the camera. They're just doing it for each other, and you're hidden in the
background watching." Although orgies can be extreme scenes, involving seemingly
impossible combinations of positions and giant piles of sweaty, naked bodies,
they need to feel realistic or they just won't work for most fans of the genre.
Realism be damned for gang bang lovers. Perhaps the most sought-after and
intense form of group sex, gang bangs are like orgies without the touchy-feely
stuff. A gang bang focuses on one person who is at the center of a giant sexual
inferno. According to Michael Ihm, owner of adult content provider Clutch
Content in Detroit, the classic gang bang features one girl and five or more
guys. "Gang bangs are hardcore," he emphasizes. "One model is the prime focus of
attention with all the guys going after her. There can be humiliation in a gang
bang, which you don't find in orgies." Many gang bang sites on the Web are
devoted to the infamous "Houston 500," an event where porn star Houston fucked a
reported 620 men over the course of several hours. While Houston looks almost
inhumanly perky and takes each cock with a smile, this kind of happy gang bang
is more the exception than the rule. Most gang bang enthusiasts like the element
of danger and domination that come with the image of a crazed gang of men all
attacking the same woman. That's why Ihm's comment about humiliation may be the
key to crafting the perfect gang bang scenario.
Gang bangs are sometimes rape fantasies which involve the erotic use of force
and degredation. The question is what gang bangs offer porn consumers that they
can't already get on dozens of BDSM and non-consensual sex Websites. The answer,
oddly, is good sportsmanship. Whether you've got a queer scene or a hetero one,
the key to a visceral gang bang experience is making your centerpiece model the
object of competition. There's something intensely arousing about watching a
bunch of men or women fighting to outperform each other with one spectacularly
hot sex object. That element of sporting rivalry is what sets gang bangs apart
from other kinds of sexual domination or rape photo shoots.
Parties or Poses?
One of the biggest debates among Webmasters who deal in group sex porn is
whether to pose their models, or just to let them party down any which way they
can. This an issue that practically never comes up when you're dealing with a
solo or couple shoot, where directing your models is the name of the game. With
group sex, the temptation is often to go to an extreme: either you arrange
elaborate, house-of-cards poses or you have a big, messy pile of bodies covered
in randomly-squirted jizz. What's a poor orgy hound to do?
New Jersey-based husband and wife team Logan and Vixen run TNA Studios, a
popular amateur network devoted to Webcam girls and swingers. Logan and Vixen's
web-project "LogansWorld" boasts hundreds of images from sex parties that the
couple throws. When it comes to group sex photo shoots, Vixen is convinced that
a free-form party atmosphere creates the best results. She and Logan invite
several girls from the TNA network to their house, and just let them do what
comes naturally. "We don't stage anything. If you let it happen, you get good
pictures. As we're playing, Logan will snap pictures, or I'll snap them." She
and Logan intervene in the action as little as possible. "If the position is
taking too long, we'll say, ‘Switch positions,' so we can get a different
angle," she concedes. But, "We never pose anyone, or say, ‘Stop here and put
your tongue there.' If you're licking, you're licking and that's it."
To add spice to their party atmosphere, Logan and Vixen invite site members to
come to the parties and watch. Fans become more ardent when they realize the
action they've been seeing online is all real. Plus, every orgy benefits from an
appreciative audience. Visitors are allowed to undress or jack off if they get
excited, but Vixen says they never do. "I think they're too nervous," she
laughs. "Especially if it's their first party." Before the filming begins,
everyone signs a model release and Vixen gives a speech about orgy rules. "We
let the girls play, but the guys have to behave themselves and can't touch the
girls. They can shoot pictures if they get permission." While this scenario
might sound like a recipe for disaster, Vixen says the parties always go off
without a hitch. "We've never had a problem - all the guys behave. And the whole
show is basically run by the women."
An unscripted group sex shoot is easier for photographers and models because
direction is minimal. But, Vixen warns, sometimes a party shoot can run into
problems if nobody steps up to the plate and starts scoring. "You have to have
an instigator," she stresses. "Sometimes I just tell everybody to get on the
bed, and that does it. Once you're on a bed, it's easy to get going."
Kyle's philosophy for "ThreePillows" is nearly the opposite of Vixen's. He never
uses anything but highly-directed shots. "If members can get one good shot
that's well-posed with the exact type of activity they're looking for, they'd
rather have that than a whole gallery of people going at it with someone
clicking every ten seconds," he says. After surveying the results of hundreds of
member feedback forms, Kyle determined that there were certain shots that really
worked for his subscribers. "Our members want to see one particular image. The
classic shot is a guy and a girl performing oral sex on another guy. Any shot
like that drives members nuts. Then there are a whole series of sexual positions
that are unique to the male-male-female body combination, like a guy sandwich -
a guy fucks a girl while he gets fucked by a guy."
To get the precise images he wants, Kyle goes to a content provider who arranges
for models and does all the photography. Asserts Kyle, "I have quite a lot of
control over photo shoots." Often, he will explain what he needs by sending
sketches of specific positions. "It's really important to stage a photo so as to
get as much action as possible," he says. "People don't pay to see a bunch of
male-female penetration with some extra arms and legs in the background. They
want threesome shots where you've worked everyone into the scene."
Content provider Ihm takes the middle road when it comes to group sex. He'll set
up the scene with his models, guiding them before the photo shoot starts. "We'll
work it through so each model knows where they're going, and we let them do it
gradually so it's comofortable." Once the models are having sex, he tries to
stay out of the way as much as possible. "We want them going at it and going at
it straight through. Posing and stopping it creates a feeling of fakeness."
The Ups and Downs of Filming
Ihm has a few words of advice for Webmasters who want to film group sex scenes:
"Avoid the eyes." He recalls a photo shoot when the production crew decided to
drench a model with fake spooge to make it seem like dozens of guys had soaked
her. Everything was going fine until it got into her eyes. "She was not happy,
and you can have the same problem with real come shots," Ihm warns. No matter
how often he asks his models to stay on target, Ihm says that it's almost
unavoidable that you're going to have some problems when a group sex scene ends
with a group geyser. If you must have a bukkake moment, remember that a girl
with her eyes closed in ecstasy is not only beautiful to behold, but is also a
happy model.
Another issue in a group sex scene is always going to be the hard-on conundrum.
"With group sex, you always have guys' erections going up and down," says Ihm.
Fluffers are crucial, especially when you're doing a gang bang shoot. "You're
relying on four or five guys to stay hard throughout the shoot and you're going
to try to do a come shot all at the same time." Ihm sighs, "It's seriously a
pain in the ass."
To make things easier on everyone, Ihm recommends that Webmasters use two
photographers on a group sex shoot. "You need different angles and scenes, and
with two photographers you don't have to stop the action." When you do a gang
bang where one person is the center of attention, it's also very important to
make that model as comfortable as possible. Very few women will do gang bang
scenes: the physical strain is rough, and it's even harder because she'll have
no help from another girl. "With a gang bang, things go better for the girl if
the shoot can go straight through," says Ihm. "She's going through a long day,
so the quicker you can do the scene, the better for her."
If you're going to do an orgy scene at a party, you'll need to think like a
pornographic Martha Stewart. Not only will you want to offer condoms, but you
should have a good heater, too. Jukie does production and modeling for a
grassroots porn collective in San Francisco. She says the first thing she
learned about filming group sex at a party was that it's hard to do a
double-anal penetration scene when everyone is freezing. "After our first shoot,
we made a list of all the things we needed," she recalls. "A heater was high on
the list. We also wanted to create a homey, nurturing atmosphere, so we decided
to bring food and drinks for everybody." Another crucial part of the sex party
atmosphere is music. "Always have music!" she exclaims. "Really, I can't
emphasize that enough."
As a model in group sex scenes, Jukie says what was most important to her was
feeling safe and in control. When her group filmed at a large San Francisco sex
party, they created a safe space for filming in one room by literally sectioning
it off with a few portable metal street barriers. "There were some people
dancing in the room on one side, and we were filming on the other," says Jukie.
"We put up the barriers to eliminate the gawker problem - onlookers could lean
on the barriers to check out the action, but they wouldn't come too close. When
people are on camera they want to be looked at, but they don't want people
wandering up to them and interfering in the scene. Our models are okay with
being exhibitionists, but they need the space to do it."
Jukie suggests making models feel safe by allowing them to pick the person who
is filming, if possible. "I also recommend making eye contact with the camera.
It's totally hot," she breathes. "Plus, you'll often get a little smile from the
camera person." Ihm adds that models seem to feel sexier when the group they're
working with isn't entirely familiar. "My opinion is that it's better to have
girls and guys who haven't met because it seems to arouse them more. The shoot
just comes out better." Jukie agrees: "I like to do it with someone I know, but
strangers are great, too. The main thing is to have natural heat between the
people. You can't put a bunch of cute dead fish in there."
Fantasies for Inspiration
Every group sex site needs a theme or fantasy to tie it all together and charm
the pants off your subscribers. Sure you can throw an orgy site together and get
some subscribers, but they'll need stories and scene-setting if you want to
deliver a unique product that keeps people coming month after month.
Gang bangs are great, but viewers will be bored by a hotel room full of random
guys and a girl getting it on. How did they all get there? What inspired an
ordinary group of people to become a herd of horny animals? A common gang bang
fantasy is that a sports team or an office project group has gotten together and
found a sweet little outlet for their collective tensions. It's easy enough to
invoke this kind of fantasy and pull your members into the scene. Throw some
football jerseys on your models, or have a few establishing shots where the guys
are all sitting in an office feeling frustrated. Then they spot a hapless babe,
who falls into their clutches and is converted into their pliant toy. Although
gang bangs may grow out of rape fantasies, it's important to remember that most
gang bang fans aren't particularly interested in violence. The bangee should be
overwhelmed but ultimately enjoy himself or herself.
A common orgy fantasy is, not surprisingly, a party that has gotten a little
crazier than anyone imagined. Many people associate orgies with free love and
youth rebellion, which is probably why so many orgy fantasies are set in college
dorms or fraternities. Despite all evidence to the contrary, it would seem that
people still think that only college co-eds go in for wild nights of collective
sexual abandon. Cloei emphasizes that orgies contain elements of voyeuristic
fantasy, so it might be a good idea to build that into your mise en scene as
well. Many sites already advertise their wares as the products of "hidden
cameras," so it's clear this idea appeals to many porn fans. Another appealing
part of orgies is the lure of anonymous sex, so you might want to emphasize that
your models are strangers to one another. The orgy could break out in a stalled
elevator that just happens to be packed with hotties who are raring to go. Or
perhaps it's at a costume party, where everyone is masked.
Unlike orgies and gangbangs, threesomes often revolve around fantasies of
opening up a couple to a new source of sexual energy. A husband or wife shares
the spouse with a new person, and gets off on watching. Or an unexpected dinner
guest gets cheeky with his hostess, and her husband finds himself drawn into a
new world of bisexual lust. As Kyle has demonstrated, the threesome is also an
ideal way to explore all the kinks and joys of bisexuality. With a threesome,
fantasies revolve as much around novel sexual positions as they do around
particular storylines. Kyle posts a "position of the month" to deal with member
requests for certain combinations they've always dreamed about.
Whether your site is full of gang bang cum sluts or classy alterna-babes staging
orgies in their Bennington dorm rooms, remember that group sex always follows
the "laws of complexity" theory. When you have a complex system - like three or
more people fucking - your scenario develops "emergent properties," things that
happen only when many forces are interacting with each other at once. The
spontaneity of an orgy, the crazy positions of a threesome, and the sexual
competitiveness of a gangbang are all emergent sexual properties. You can't
create them without bringing a little complexity into your shoot.
Of course, pornographers have always known how to boil complexity theory down to
just one short phrase: the more the merrier.
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